Academy

AEO, explained without the fog

The reference pages we wished existed when we started measuring AI visibility — definitions, measurement frameworks, crawler mechanics, and comparisons. Same honesty rule as our reports: no invented statistics, every external figure quoted verbatim and sourced.

• Updated 2026-08-23 · 7 min read

  What is answer engine optimization (AEO)?

  The definition, how it differs from SEO, why it matters for brands whose buyers ask ChatGPT before they ever search — and how to measure it without inventing a number.

• Updated 2026-08-23 · 6 min read

  AEO vs. SEO reporting: what to show clients about AI visibility

  Rankings and CTR don't exist inside an AI answer. Here is what replaces them, why your SEO stack can't report it, and what an honest client-facing AI-visibility report contains.

• Updated 2026-08-23 · 6 min read

  What is agentic AEO?

  Agentic AEO is answer-engine optimization where software doesn't just report the problem — it executes fixes, with consent and a rollback. Here's the definition, the comparison, and what's real versus roadmap.

• Updated 2026-08-23 · 7 min read

  How to get your brand recommended by ChatGPT

  Customers keep finding competitors through AI recommendations. The playbook, in the order that works: measure, read why you lose, enter the evidence pool, close the content gaps, re-measure.

• Updated 2026-08-23 · 6 min read

  AI crawler & citation checker: is your site in the evidence pool?

  GPTBot, ClaudeBot, PerplexityBot, Google-Extended — which AI crawlers reach your pages, how to check your logs and robots.txt in minutes, and how to find out whether any engine actually cites you.

• Updated 2026-08-23 · 6 min read

  AEOSearch vs. Profound vs. Semrush vs. Ahrefs vs. Conductor

  An honest comparison of AEO visibility platforms — including the one writing it. Public positioning only, no invented benchmarks, and our own weaknesses in the same table as everyone else's.

• Updated 2026-08-23 · 7 min read

  How to measure brand visibility in AI answers

  The board asked how the brand shows up in AI answers and nobody has a number. Here is the framework: seven metrics, how each is computed honestly, and the traps that make most AI-visibility numbers wrong.